Do you know what a scanning pattern is?
It's the way our eyes move across a webpage when we're reading it.
Our eyes don't move across a webpage thoroughly from left to right in the same way that they do when we're reading the page of a book.
Our brain has adapted the way we read webpages to glean information efficiently.
The Nielsen Norman Group has identified four major scanning patterns.
It's good to know the scanning patterns for copywriting so you can format your text to reach your readers. Most articles are best formatted under the assumption that the reader will be using an F-shaped, Layer-Cake, or Spotted scanning pattern.
What elements of each pattern have I incorporated into this blog post?