I just bought my own domain name. It took me much longer than it should have, and now my own website has a fresh, professional address that it lacked before.
It can be scary to invest in your business. There’s a nagging fear that you won’t get the money back.
The truth is, making that room in your budget can be the extra polish your business needs to succeed.
Of course, I’m not recommending that you spend money you don’t have.
That’s why I made another small business investment this week. I bought a subscription to an accounting service. Subscribing to a service like QuickBooks, FreshBooks or Zoho can make it easy to keep track of your business’s cash flow, write invoices, and do your taxes. Knowing exactly what money is coming in and going out of your accounts takes the fear and guesswork out of your business strategy.
It’ll also help inform you on what to charge for your services. Maybe after balancing your business checkbook you realize you need to charge more per word, more per hour, or more per graphic. That realization can be the kick your confidence needs to set a fair price for your services.
Invest in your business. It will motivate you to seek better clients, to keep track of your expenses, and to request a worthy price.