Let's look at some tips for writing accessible webpages.
First, let's consider our audiences. Who often finds copy inaccessible? We need to keep people who use screenreaders in mind, as well as people who are not experienced with technical jargont. There are a few things we can always do to make sure everyone can access our copy.
1. Use a readability analyzer.
Making your copy more accessible will typically entail writing at or near an 8th-grade level. At this level, you know your copy won't be too technical for a general audience. Datayze has a simple readability analyzer. Just copy+paste your text and view your readability level.
2. Write well.
The Studio has a great list of copywriting best practices for accessibility. A lot of the elements of accessible text are also just elements of good copywriting.
For example, no all-caps, leetspeak, or unexpanded acronyms. Screenreaders will not translate these properly.
3. Understand HTML semantics.
Make sure your copy is organized well. Give it clear headings and organize it into meaningful chunks, each of which includes the most vital information closest to the top. Make sure your page titles match the <h1>.
This way, people using an F-shaped scanning pattern will understand your message.
Writing for accessibility is an element of good copywriting.
When you write, you need to keep your audience in mind.
I just bought my own domain name. It took me much longer than it should have, and now my own website has a fresh, professional address that it lacked before.
It can be scary to invest in your business. There’s a nagging fear that you won’t get the money back.
The truth is, making that room in your budget can be the extra polish your business needs to succeed.
Of course, I’m not recommending that you spend money you don’t have.
That’s why I made another small business investment this week. I bought a subscription to an accounting service. Subscribing to a service like QuickBooks, FreshBooks or Zoho can make it easy to keep track of your business’s cash flow, write invoices, and do your taxes. Knowing exactly what money is coming in and going out of your accounts takes the fear and guesswork out of your business strategy.
It’ll also help inform you on what to charge for your services. Maybe after balancing your business checkbook you realize you need to charge more per word, more per hour, or more per graphic. That realization can be the kick your confidence needs to set a fair price for your services.
Invest in your business. It will motivate you to seek better clients, to keep track of your expenses, and to request a worthy price.